During the pandemic, due to uncertain box office numbers, streaming services like HBO Max and Disney+ have been simultaneously releasing their biggest movies both on their respective services and in theaters. Essentially, opening up the potential profit of those films. Now, Universal Pictures will be following suit with the announcement today that The Boss Baby: Family Business will get a simultaneous release in theaters and on sister streaming service Peacock Premium.
The first film in 2017 was a surprise box office hit, bringing in $528 million on a $125 million budget. A television series spin-off immediately followed in 2018 titled The Boss Baby: Back in Business. The upcoming sequel film is set to be available on July 2nd on both media options with Universal Filmed Entertainment Group and Peacock releasing a joint statement on this announcement. Universal Pictures president Jim Orr had this to say on the hybrid release:
“Families are at the heart of our decision today to make DreamWorks Animation’s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock."
NBCUniversal Direct-to-Consumer and International chairman Matt Strauss added, “DreamWorks Animation films, from Trolls World Tour to Shrek and beyond are among Peacock’s top performing titles to date, and we’re certain that The Boss Baby: Family Business is sure to become this summer’s ultimate streaming event.”
The sequel features a time jump from the first film, now seeing Tim (Voiced by James Marsden) and his Boss Baby little bro Ted (Voiced by Alec Baldwin) as adults who are brought back together when Tim's new baby Tina (Voiced by Amy Sedaris) reveals she's a top-secret agent for BabyCorp on a mission to uncover the dark secrets behind the prestigious school Acorn Center for Advanced Childhood...where Tim's super-smart 7-year-old daughter Tabitha (Voiced by Ariana Greenblatt) is attending.
The Boss Baby: Family Business also will feature the voices of Eva Longoria, Jimmy Kimmel, Lisa Kudrow, and Jeff Goldblum. The sequel is once again directed by Tom McGrath and the first film's writer, Michael McCullers, has returned once again to pen the script. Stay tuned!